CAMPAIGNS

Building an experience with consistent design and messaging!

Zingerman’s 40th

To celebrate our 40th year in business, we created a nostalgic campaign that would connect customers, staff and vendors over the course of the year. The theme came alive with a cool neon logo, t-shirts, bags, note cards, stickers, catalogs, blogposts and newsletters. 

To give back to the community, we raised money to support our local Habitat for Humanity. We highlighted our vendors on our website and through email channels. We created coupons for staff to use at each of the businesses and we sent handwritten cards thanking staff for their contribution to 40 years.  

My role included art direction, concept development, logo design, and graphic design.

The Tiny Wedding

The wedding market was changing and we needed to add different options for engaged couples planning a wedding. The idea of a tiny wedding was born. Couples get a pre-fab event with many of the wonderful elements of a large-scale wedding. 

I led the The Tiny Wedding team in project management, branding, design and illustration.