About
Nicole Robichaud, art director/designer
With over two decades of experience in design, I specialize in crafting compelling brand identities, logos, catalogs, books, packaging, and event designs—including large-format graphics and multi-channel campaigns. My expertise extends deep into the specialty food industry, where I’ve developed a keen understanding of packaging design and FDA guidelines. I’m best known for my vibrant color palettes, hand-lettering, and approachable, down-to-earth design aesthetic.
My career began at Zingerman’s, a pioneer in the specialty food world, where I developed a passion for bold, unconventional, and vintage-inspired design. As art director, I led the in-house creative team, shaping immersive brand experiences through corporate identity, catalogs, newsletters, books, packaging, in-store graphics, websites, and more.
Since then, I’ve broadened my scope, designing for Threshold Brands—a collective of home service franchises—where I created social media, email templates, trade show experiences, franchise marketing kits and advertising campaigns.
Beyond design, I’m an avid weightlifter, runner, and baker, always looking for ways to be outdoors with my family and pug. I also love collaborating on art projects with my daughter and fellow creatives.
Accomplishments
• Communication Arts, Typography 2022, Shortlist
• Graphic Design USA American In-house Design Award–Catalogs, 2021
• 1,000 Bags, Tags, and Labels: Distinctive Designs for Every Industry
• Print Magazine Regional Design Annual, Certificate of Design Excellence, large format
• Print Magazine Regional Design Annual, Certificate of Design Excellence, apparel design
• Catalog Age, Silver Winner, Zingerman’s Holiday Catalog